Title: Consultant for Market Shaping Strategy of Low Sodium Salt in China 中國低鈉鹽市場戰略顧問，兼職崗位，每周工作2天 【背景】 研究證實，以低鈉鹽替代普通食鹽可使心血管疾病死亡率降低約14%。中國雖已推廣低鈉鹽二十年，但實際使用率仍處低位。衛健策略心血管健康項目擬在三個重點城市開展低鈉鹽規?；茝V項目，現需通過市場培育戰略(market shaping strategy)明確推廣策略，突破當前發展瓶頸。 【工作內容】 1、 調研體系搭建

• 為市場調查/關鍵信息人訪談/消費者焦點小組的調研方案提供技術支持
• 整合既往低鈉鹽項目研究成果
• 優化現有調研方案及訪談提綱

2、 策略制定支持

• 指導合作方開展定性與定量市場調研
• 制定市場培育策略建議方案
• 參與撰寫含研究結論與實施方案的終版報告

【任職要求】 學歷背景：商科/公共衛生/流行病學/公共政策/國際發展等相關專業碩士及以上 核心經驗：

• 8年以上相關領域經驗
• 4年以上市場培育類項目實操經驗
• 具備政府和/或非政府機構決策報告撰寫經驗
• 具有驅動市場策略調研方案的經驗并經過實踐驗證有效運營

優先考慮：具有社會創新產品開發經驗者 核心能力：

• 中文母語
• 精通市場培育策略在不同政策場景的運用
• 出色的中英文報告撰寫及溝通能力
• 具備快速響應與多線程任務管理能力
• 善于政策解讀與戰略方案轉化

工作周期截止至2026年3月31日，有出差可能性。 【如何申請】 請將中/英文的求職信及簡歷一同提交至chinarecruitmentATvitalstrategies.org.（發送郵件時請將 AT 替換成 @ ）。郵件主題欄請注明“中國低鈉鹽市場培育戰略顧問-您的姓名-開始日期” Vital Strategies (USA) Jinan Representative Office is an international public health organization that conducts public health programs in more than 80 countries around the world, benefiting more than 2 billion people. Our organization addresses major public health challenges, cooperates with governments, and adopts evidence-based and innovative approaches to provide technical and financial support for improvement of public health systems and policies and implementation of health programs. Cardiovascular Health (CVH) program in China aims to prevent deaths caused by cardiovascular disease through salt reduction, prevention and control of hypertension, and elimination of trans fat acids in food.? Low sodium salts (LSS) have been shown to reduce death from cardiovascular disease by approximately 14% when used instead of regular salt. LSS has been used in China for the last 20 years and while it is relatively available, usage is still quite low, despite the proven health benefits. Vital Strategies’ CVH program aims to design a project that can help take low sodium salts to scale in three major cities in China. As part of the design phase of this work, we will be conducting studies to understand the market, it’s limitations and the potential ways to address this. We are looking to hire a consultant with experience in designing market shaping projects to help inform our research and design the market shaping plans. The work of this position will continue until March 31st, 2026. Scope of work: The expected deliverables of the consultant include: ? Provide technical advice and input into the design of three surveys, ensuring that adequate information is captured to design a market shaping strategy for low sodium salts in project cities: ? Low sodium salt market survey ? Key informant interviews ? Consumer focus groups ? Summarize previous LSS projects’ findings ? Revise salt market survey proposal and key informant interview outlines ? Collaborate with local partners to carry out qualitative and quantitative surveys and grasp progress ? Provide technical advice and input to recommend market shaping approaches ? Collaborate closely with local partners to refine market shaping proposal ? Provide technical advice and input to final report including research findings, market shaping recommendations, etc. Contract management: The Independent Contractor will submit all deliverables to the Director, Nutrition Program, CVH, who will manage this contract and monitor progress towards deliverables. Requirements: Education: ? Master's degree in public health, epidemiology, public policy, business or international development Experience: ? 8+ years of relevant public health or development experience ? At least four years working on projects that include a market shaping component ? Demonstrated experience with high level reports for decision-makers, NGOs or government agencies ? Experience with survey protocol development ? Experience with qualitative/quantitative survey design to drive market shaping strategies ? Experience with high level stakeholder engagement ? Experience working on social innovation products is desired Skills & abilities: ? Strong grasp or market shaping principles and how to apply them in various policy areas ? Ability to communicate technical knowledge and expertise in both policy and operational environments ? Strong analytical and research skills ? High degree of initiative, adaptability, problem-solving skills, and creativity ? Time-management skills with the ability to work in a deadline-oriented environment, including ability to prioritize and manage multiple tasks independently ? Chinese native speaker ? Excellent written and verbal communications skills in English ? Travel to field as program needed (1-2 times/month) How to apply: ? The successful candidate will be expected to work with us immiderately and continue till March 31, 2026, 2 days per week. ? Please submit a cover letter and resume in Chinese and English, to chinarecruitmentATvitalstrategies.org.（pls change AT to @ when you sending an emial) Write “ Consultant for Market Shaping Strategy of Low Sodium Salt-China-Your Name-Start Day” in the subject line.