The Business Development Manager (BDM) is responsible for promoting and selling WeFreight services within their respective market, focusing on new business opportunities with both small / medium sized enterprises (SME) and large-sized customers. The role is self-driven and profit-oriented, with the aim of consistently generating new reve-nue and gross profit to meet monthly and annual targets. Additionally, the BDM will play a key role in supporting trade lane development and coordinating with other WeFreight branches for joint sales efforts. The BDM will also work to raise awareness of WeFreight as a reputable and reliable service provider in the marketplace.
Key Responsibilities:
Sales and Business Development:
? Actively promote and sell WeFreight’ s services to new customers, targeting SME and large businesses across the region of operation.
? Continuously secure new business opportunities to meet and exceed monthly/annual revenue and gross profit targets.
? Generate leads, pursue potential clients, and register opportunities in the CRM system.
? Ensure customer data and sales visits are accurately recorded in the ERP-based CRM.
Relationship Management:
? Maintain and develop relationships with new and existing customers by regularly visiting accounts and vali-dating service levels.
? Provide timely and professional follow-up to customer communications, enhancing value-added services.
? Negotiate with customers, ensuring adherence to company pricing guidelines while maximizing profits.
Trade Lane Development:
? Support the development of strategic trade lanes by identifying key trade opportunities and increasing traffic on these lanes.
? Work with internal trade lane teams to promote WeFreight’ s offerings in specific lanes to both new and existing customers.
? Develop and execute strategies to grow market share and profitability in key trade lanes.
Market Representation & Promotion:
? Represent WeFreight in the marketplace by actively promoting the brand to customers, vendors, and indus-try stakeholders.
? Raise awareness of WeFreight’ s services as a reputable and reliable provider, establishing a strong pres-ence in the market.
? Promote core trade lines and consolidation products to both existing and potential customers, with the goal of increasing profitability.
Collaboration and coordination with WeFreight Branches:
? Collaborate with other WeFreight branches to align on trade lane strategies and support global opportuni-ties.
? Conduct joint sales calls with colleagues from other branches, ensuring a coordinated approach to large customers and cross-border opportunities.
? Actively share and identify business opportunities across the WeFreight network, enhancing the overall company performance.
Strategic Planning & Market Analysis:
? Identify and map market opportunities, designing and implementing strategic approaches to capture new business.
? Participate in weekly/monthly sales meetings, sharing insights on market trends and customer needs.
? Gather market intelligence to help develop broader market strategies, contributing to the company's overall growth.
Operational Collaboration:
? Work closely with the Operations and Customer Service departments to ensure the successful execution of customer SOPs.
? Support the operations team in delivering quality service to meet customer expectations and business objectives.
Financial and Administrative Support:
? Collaborate with the receivables team to follow up on outstanding customer payments.
? Provide feedback from customers to management regarding WeFreight’ s products and services, ensuring continuous improvement.
Key Performance Indicators (KPIs):
? Achievement of monthly/annual sales and gross profit targets.
? Number of new customers acquired, and new revenue streams developed.
? Growth and development of key trade lanes.
? Level of customer satisfaction and retention.
? Coordination and success in joint sales efforts with other WeFreight branches.
? Timeliness and accuracy in CRM data input and reporting.
? Conversion rate of sales visits to revenue-generating business.